The financial world boasts many highly capable and experienced wealth advisors, money managers, and bank executives who understand economics. But few of these money experts are equally proficient in marketing. They may lack the in-house capability to develop successful traditional marketing tools such as space ads or direct mail that will effectively build their business. And if they turn to outside advertising agencies, they will find a dearth of sufficient financial know-how to understand their specific needs and market targets.
The problem is compounded when it comes to the new world of email marketing. Even proven marketing gurus with years of experience in direct mail, space, and television are thrown by the complexities of marketing on the Internet. Writing and designing for websites, email blasts and landing pages requires specialized expertise understood by few. Yet email marketing is proving to produce better and faster results than traditional marketing at a fraction of the cost.
Financial Marketing Associates is the first specialized service company to provide complete marketing guidance, concepts, and campaigns for financial clients, combining both traditional marketing and contemporary email marketing.